March sees the start of Tower Hamlets road safety awareness
A joint road safety awareness initiative,
involving Tower Hamlets Homes, Tower Hamlets council, the Police,
Safer Neighbourhoods and the Fire brigade starts this week. The
initiative, which runs throughout March, hopes to raise awareness
about road safety amongst children and other road users in Tower
As well as traffic operations on
the major roads in the Borough, March will see higher levels of
traffic enforcement to tackle anti-social driving behaviour on
highways and estate roads; and a number of initiatives to highlight
road safety risks at
primary and secondary schools.
A series of road safety competitions will run
in the Boroughs’ primary and secondary schools including designing
a poster to remind children that they should always hold hands with
a grown up when walking on the pavement or crossing the road; and
producing a short rap or jingle to warn road users of the dangers
of wearing headphones. We will be encouraging as many children to
take part as possible and prizes will be awarded for the top 3
winners in each category.
Reflective toys in the shape of bugs,
hedgehogs and lions will be
distributed to families through Tower Hamlets Homes Tenants’ and
Residents’ Associations as well as reflective
stickers with smiley faces and cats on them that can be attached to
children’s rucksacks and clothes to make them visible.
Last year, the Council worked with a group of
older people to produce a DVD highlighting road safety risks faced
by the over 60 age group. The DVD will be given out to Tower
Hamlets Homes Tenants’ and Residents’ Associations and Senior
Citizen luncheon clubs across the Borough.
A Road Safety Advertising Campaign will be
launched in April after the first phase of the operation is
complete. A bus poster campaign is set to focus drivers’ minds on
the potential threats they can cause to other road users such as
cyclists and motorcyclists.
For more information about Road Safety
Awareness campaign, contact Claire Demmel – Tower Hamlets council’s
Community Safety Operations Team on 020 7364 0517 or